NZ SEO is a site for New Zealand website owners to learn how to improve their NZ rankings by using NZ search engine optimisation on their sites. NZ SEO or any localised search engine optimisation follows a few specific rules, which will make all the difference for local businesses.
Keyword Research
Keyword research is the process of selecting the right phrases to target on your website. You need to optimise your site for phrases that are used often in search queries, but also aren't too competitive.
Wordtracker is a tool which checks the popularity of various phrases and suggests phrases you may not have thought of. The free version can be used for some basic research, the paid version provides data from more search engines, including Google.